Famous or Rich? Pick one.

If your goal is to build a highly successful company you could be on a path to fame and fortune, but more often, one comes at the expense of the other.


While many business owners chase growth and the notoriety that comes with it – there is a group of highly successful entrepreneurs walking to a different beat. 


They are a small but growing cohort who have become remarkably rich by building their small businesses - without great stardom. Instead, they've chosen wealth creation and business decisions that led to life-changing outcomes.


They built valuable companies that gave them freedom. They are called Value Builders, and this is their story. 

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What you'll discover

  • Differentiating the Famous vs Rich mindset
  • The simple strategy behind one founder’s $87 million exit
  • Why cross-selling to your existing customers can be a mistake
  • How one founder received an acquisition offer of $35 million just two years after starting his company
  • A strategic move that has brought one company from three times EBITDA to more than 13 times in just two years.
  • How the 10/40 rule can jack up your take from the sale of your business
  • Three simple ways one founder hung on to almost all of his equity leading up to a $165 million exit

Download your copy of the eBook today!

John Warrillow Value Builder System Author

About The Author

John Warrilow is the author of the bestselling book, Built to Sell: Creating a Business That Can Thrive Without You.


He’s also written The Automatic Customer: Creating a Subscription Business in Any Industry and most recently The Art of Selling Your Business. He's the founder of the Value Builder System which has a community of certified advisors that have helped over 55,000 businesses improve value.

Exit Advisory Group has been working with John and his team since 2017. We are a certified Value Builder organisation and part of a community of global advisors that are the world’s leading thinkers in the area of building company value.

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